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Community Building: A prerequisite for ICO MARKETING

5 min read

Building a successful Blockchain project begins at an elementary level. Despite engaging more mainstream attention, the crypto world is still a closely-knit community of developers, small-scale investors, and supporters who still move around in the same online circles. These people serve as an agent of blockchain community. Winning them over before going live with an ICO is essential for ensuring that the project generates enough buzz prior to the upcoming launch date. Community Building is a prerequisite for ICO Marketing and a strong community is a big push for it.

With the Blockchain community growing exponentially every day, hype tends to spread like wildfire. Engaging with followers online can expand the projects’ reach, in addition to developing brand representatives who promote the project to their friends and family. All this is essential for capturing the attention of high-dollar crypto investors eager to fund the next big idea.


How to Build Your Following Organically

The first step towards generating buzz around your blockchain project is to reach the target market. This can be achieved by maintaining an active presence on social media platforms like Facebook, Twitter, and Instagram. Along with social media engagement, the focus should be on publishing informative content over Medium, Reddit, and LinkedIn that helps readers further understand the project.

Use chat programs to create a direct line of communication between team and supporters. Telegram is by far the most popular channel for giving real-time ICO updates and answering questions related to the blockchain project. Maintain a chat group to increase customer engagement and attract investors. They do require a lot of upkeep, so keep a moderator to prevent your channel from being flooded with spam and con artists pretending to be team members to scam people out of investment money.

Use bounty programs to expand the influence even further. Bounties are inventive programs that reward loyal customers when they introduce new members, this helps the projects’ growth and reach significantly.

Every Solid Blockchain Project Was Built from the Ground Up

The success of an ICO and blockchain project depends on the effort one puts in engaging with followers. The content should be meaningful, participate in crypto-related discussions online and have some AMA (ask me anything) sessions. The goal is to make the followers feel like they’re part of the team. Telegram groups, bounty contests, and social media engagement all helps in building a community that values the project as much as we value them.

Creating a right ICO marketing strategy can be a challenging task. Trends come and go in the blink of the eye in the blockchain community, which is why it’s important to work with a company with experience helping blockchain projects take off.  Source:tokenasia

Contact us today to learn more about how AtoZCrypto Platform can help you in your ICO.

That way, you can get back to doing what matters — developing innovative Blockchain solutions.

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