Crypto.com and AEG signs a naming agreement

Crypto.com, the world’s largest growing cryptocurrency platform, and the AEG, a famous live entertainment and sports company formed a partnership for the upcoming 20 years.

This partnership will be effective from Christmas 2021. It entails renaming the STAPLES Center, a new logo reveal, and a different branding strategy. All the physical forms of previous merchandise will be gradually removed by June 2022. The Arena will be renamed as Crypto.com Arena, and it will mark the partnership of Crypto.com, LA Kings, and LA Lakers.

The iconic Staples Arena is the home to NBA’s Los Angeles Lakers, and LA Clippers, and NHL’s LA Kings, and WNBA’s Los Angeles Sparks. It has also hosted different events, such as famous sporting events, entertainment shows, and Grammy’s.

The partnership is brokered by AEG Global Partnerships aiming to change the concepts of sporting and cryptocurrencies worldwide. These companies are looking forward to seeing community interaction and engagement post the agreement.