Today’s eCommerce giant Amazon started with selling books, and now look how far it has come. Ripple is considering doing the same but in the Blockchain community. Right now, Ripple offers cross-border payment options to consumers (along with national and international banks). This initiative is started five years earlier after Brad Garlinhouse joined as the CEO.
But Ripple has big plans, so it is revising its corporate strategy. They already have success in the software industry, but its core functionality is Blockchain. Remember XRP? The fastest digital asset with maximum scalability? It is Ripple’s brainchild, and it took the community by storm. Garlinghouse revealed that the company is brainstorming some ideas on how to proceed further.
According to the latest news, Ripple is creating Blockchain-based applications on its network. These applications can be used in multiple sectors, aside from finance.
However, it should be noted that Ripple has its fair share of controversies in its long run. And these controversies may hamper or delay their growth to a significant extent. It should be noted that the dream is big, and there’s no problem with anyone having one. Will the company succeed? That’s a matter of debate for another day.