{"id":2095,"date":"2018-03-29T09:21:47","date_gmt":"2018-03-29T09:21:47","guid":{"rendered":"https:\/\/atozcrypto.org\/?p=2095"},"modified":"2018-03-29T09:22:18","modified_gmt":"2018-03-29T09:22:18","slug":"ins-closes-42m-ico-for-decentralized-grocery-delivery","status":"publish","type":"post","link":"https:\/\/atozcrypto.org\/ins-closes-42m-ico-for-decentralized-grocery-delivery\/","title":{"rendered":"INS Closes $42M ICO for Decentralized Grocery Delivery"},"content":{"rendered":"
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First published on the-blockchain By Galen Moore\u00a0<\/a>December 27, 2017<\/div>\n
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INS Ecosystem<\/a>, a tokenized startup developing a decentralized platform for delivering groceries direct to consumer, announced Monday it has closed its initial coin offering (ICO), raising a total of US $42 million selling an ERC-20 token it calls INS.<\/p>\n

According to data from\u00a0Token Report<\/a>, INS\u2019 hard cap in the sale was 60,000 ETH, or USD $42.5 million at the\u00a0Cryptocompare<\/a>\u00a0exchange rate posted at 0:00 Eastern US time on Dec. 25, the day of INS\u2019 announcement. INS opened its crowdsale Dec. 4, according to Token Report, when Ethereum was priced at US $457.28; ETH went up 60 percent against the dollar over the course of the INS sale.<\/p>\n

Moscow-based INS is developing a platform designed to enable grocery manufacturers to list and sell products directly to consumers. Features include customer feedback and loyalty programs. Founder Peter Fedchenkov is also the founder and chief executive of\u00a0Instamart<\/a>, a seed-stage food delivery startup founded in 2013 and operating in Russia. INS expects blockchain technology to make its grocery supply chain more efficient than incumbents.<\/p>\n

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Incumbents abound. E-commerce and retail giants Alibaba Group Holding Ltd., Amazon.com Inc., Wal-Mart Stores Inc. and Tencent Holdings Ltd. all have significant investment in online grocery delivery. Amazon made headlines in June, announcing its US $13.7 billion acquisition of Whole Foods. Wal-Mart\u2019s China footprint of 400 stores is organized around online grocery delivery, Bloomberg\u00a0reported<\/a>\u00a0last month.<\/p>\n

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INS PRESS RELEASE<\/p>\n

INS Concludes a $ 42M Token Sale to Disrupt Global Grocery Retail\"\"<\/a><\/b><\/p>\n

The decentralized grocery marketplace will cut your grocery check by 30%<\/i><\/p>\n

Moscow, December 25, 2017\u00a0<\/b>\u2014\u00a0INS Ecosystem<\/a>,\u00a0the decentralized grocery marketplace, has announced today that its crowd contribution period has reached $ 40 M.<\/p>\n

Aiming to disrupt the $8.5 trillion USD global grocery market, INS Ecosystem was founded by Peter Fedchenkov and Dmitry Zhulin and is set to pilot in 2018. The platform connects manufacturers directly with consumers with an aim to overcome retailer domination, and in turn, save consumers up to 30% on their everyday e-shopping.<\/p>\n

INS Founder, Peter Fedchenkov said, \u201cThe staggering success of our token sale has left the INS team both humbled and overjoyed. When we set out on this incredibly ambitious mission, we knew that the only way we could succeed in revolutionizing the grocery industry was with a community that is as passionate as it is positive at our side. We heard loud and clear with this token sale that we have the full support of such a community.\u201d<\/p>\n

Within the INS Ecosystem,\u00a0all manufacturers will be able to list and sell products directly to consumers, gain customer feedback, and reward loyal customers. Smart contracts will power loyalty programs, and blockchain technology will make the supply chain more efficient \u00a0trimming costs.<\/p>\n

The INS token sale finished with the INS Ecosystem token, INS, distributed to participants.\u00a0The INS Ecosystem token serves as a method to power direct manufacturer to consumer loyalty programs and can also be used as a means of payment.<\/p>\n

The funds raised from the token sale will correspond with the INS roadmap, with funding allocated for research and development; infrastructure; administration and operations; marketing and sales; and legal and contingency services.<\/p>\n

\u201cGrocery is the second largest retail industry in the world, yet it has remained perhaps the slowest to adopt emerging technologies. This presents an incredible opportunity for growth and change, and through our conversations with industry executives, leaders in the crypto space, and our community as a whole, it is clear that there is an enormous amount of faith in INS as the best suited project to take on this challenge,\u201d added Fedchenkov.<\/p>\n

To date, INS has garnered strong industry support and formal interest from some of the largest manufacturers globally, including 2 Sisters Storteboom, MARS, Reckitt Benckiser, Valio, Aviko, Capebe, FrieslandCampina, and Borjomi. In total, INS has seen over 500 independent suppliers from the UK, Netherlands, Brazil, Italy, Russia, and other countries explore joining the platform on its launch.<\/p>\n

\u201cThis early milestone is a tremendous indicator that our work has hit a pressure point in arguably the most important industry in the world, and we are eager to continue moving along our project roadmap. We would again like to extend our sincerest thanks to the community and look forward to demonstrating that token sale participants were right to put their trust in us,\u201d concluded Fedchenkov.<\/p>\n

For more information visit\u00a0https:\/\/ins.world\/<\/a>\u00a0and\u00a0https:\/\/t.me\/ins_ecosystem<\/a>.<\/p>\n

###\"\"<\/a><\/b><\/p>\n

Photo of a grocery basket by Matt McGillivray,\u00a0CC BY 2.0<\/em><\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

First published on the-blockchain By Galen Moore\u00a0December 27, 2017 INS Ecosystem, a tokenized startup developing a decentralized platform for delivering groceries direct to consumer, announced Monday it has closed its initial coin offering (ICO), raising a total of US $42 million selling an ERC-20 token it calls INS. 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