You have probably heard about Aston Martin, a car made popular through James Bond movies. Now, this company has recently been in the news.
Aston Martin’s F1 team stroke a multi-year deal with Crypto.com. Both companies have confirmed the news without detailing the particulars. According to Kris Marszalek, Crypto.com’s CEO, this is a historic and mature decision for the cryptocurrency industry. This sponsorship deal happened when the company announced that it is returning to the F1 arena after 61 years. This is not the first time when crypto industry tied up with big names in sports. This is done mainly to increase a brand’s reach, recognition, and awareness.
Aston Martin will participate in more crypto-based activities with its partner. These activities will be centered around NFTs, and other modern digital currencies, according to Jefferson Slack, Aston Martin’s Managing Director.