Google to revise its financial services advertising policy

From August 3, cryptocurrency exchanges and wallets can start advertising their products and services. This revoked the previous ban that was imposed on these entities from 2018. Google mentioned as long as these entities follow the rules and regulations, they can keep advertising.

The rules apply to crypto wallets operating in the US, but the advertisement rules are applicable everywhere. These rules comply with the latest regulations of the US FinCEN (Financial Crimes Enforcement Network). The wallets must register themselves with this organization, and federal/ chartered banks to advertise their products.

Wallets are asked to apply for new certification from Google, as the previous ones will be null-and-void. A form for the same will be available from July 8.

This revision can extend a helping hand to the cryptocurrency community. Google will provide a chance to be visible to more people, while FinCEN will help them establish credibility.

However, cryptocurrency agencies cannot advertise ICOs (Initial Coin Offerings), decentralized finance (DeFi) trading, etc.